Let me just start by saying, a campaign encouraging the public to educate themselves about their heart is an excellent idea. Consequently, good ideas don’t always develop into solid content or product. In this case, the American Heart Association has started a campaign, “Be The Beat” here people can explore games, videos, music, and other interactive tools to educate the public on how to keep the heart healthy. There are really great things on the site but there is at least one down right horrible contribution and I’m shocked a large organization such as the American Heart Association couldn’t come up with a better product then the following video. Great idea, but just an all out fail on multiple levels. Enough of my opinion, I’ll let you decide for yourself.