
Hi I’m Nicholas Weaver, and I’m passionate about bringing a more genuine social media experience to the field of medicine.
There is a lot of talk about with “social media” these days. It’s still relatively new, but in most cases social media has become a popularity contest, more about the speaker than the audience.
I think it’s really simple. Social media is just the extension of technology in a human way. It sounds silly, but people just want to talk to other people.
If all you have is an official hospital page on Facebook or Twitter, you’re doing it wrong.
If you have a protected account, or hide what you do online from rest of the world, you’re doing it wrong.
If you aren’t promoting what you are creating, or even worse if you aren’t creating, you’re wasting everyone’s time. And you’re doing it wrong.
There’s no right or wrong platform to use. It’s about where the people are. If your audience is on Twitter, you should be on Twitter. If they are on Facebook, that’s where you should be.
In order to truly take advantage of social media, you have to become such a part of the community you’re working within that you care less about the tools your using and more about the people.
What I would suggest is that although these spaces are limited to the internet and handy mobile applications. This shouldn’t detract from the personality and humanity of the person behind the medium. The people using these tools should be more authentic and consistent. Always looking for ways to make your communication as effective as possible.
That won’t get you all the way there. There are plenty of practical steps to help you get from where you are to where you need to be. But that’s where I come in!
I write at doctordreamweaver.com. Its a space I have created to share my pursuit of a career in medicine. You can also follow me on Twitter @dr_dreamweaver.